IKEA x Virgil Abloh - speculation about a possible collabo
IKEA couldn't have wished for a better unpaid advertising campaign than the release of the Balenciaga tote bag in April. Modern and quick-witted as the Swedish furniture company is, they did not miss the opportunity to promote their FRAKTA bag as the original in an advertisement. IKEA is no longer just the focus of families and students, but has now also managed to attract the attention of fashion victims with this campaign, and Ikea now wants to use these new opportunities for itself and has published a mysterious teaser for this year's Democratic Design Days that raises questions. The regular event gives the public a closer look at the company's designs and products. It is also customary to announce the cooperation partners who will be working with the Swede on new limited edition collections in the future, and those in the know will recognize the silhouette of OFF-WHITE fashion great Virgil Abloh in the teaser. We will find out whether this is really the case on June 7, as the presentation will be broadcast live online from 3.30 pm.https://www.youtube.com/watch?v=Cmsn7kqfqhw
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