adidas Consortium World Tour

"The first ever adidas Consortium Tour. 12 months. 12 cities. 12 partners. 12 different silhouettes."

This is how SNS describes the new Consortium World Tour, once around our globe. The Twitter account of adidas Originals had already teased the tour yesterday afternoon, and now the first information on the respective partners and cities is also available. As a fan of the brand with the three stripes, I naturally find the campaign super interesting. Even though many Consortium releases in recent months have left me cold, I'm excited to see what the various stores will come up with. I think the model of the Berlin Solebox store in particular will once again put out a really good board. I initially assumed that all stores would get their own Ultra Boost, but I now think that the Ultra Boost collabos will be a separate topic. After all, SNS is also talking about 12 different silhouettes, which means that only one of the stores could make an Ultra Boost. Here's a little excerpt from the YouTube channel of adidas Originals, about the stores that will be part of the adidas Consortium World Tour this year. KITH is kicking things off... "In January we are starting out at KITH in New York. The next stop will be at San Francisco's Nice Kicks, from where we'll then jet over to Solebox in Berlin. Afterwards we're off to Slam Jam in Milan via Footpatrol in London. Let's say hi to the 'hai at JUICE, enjoy French hospitality at Starcow, and take a rest at Seoul's Kasina. We will holler at the folks at UNDFTD in L.A. before heading out to Tokyo to meet at Mita Sneakers. No world-trip would be complete without a visit to Scandinavia - so SNS in Stockholm is the next destination before the tour comes to an end at its final stop at Miami's Shoe Gallery. "https://www.youtube.com/watch?v=WAqYpGQx0jo