The adidas EQT Support 93/Berlin in the BVG seat pattern

And once again, Berlin is attracting all eyes on the sneaker scene.adidas has not teamed up with a store or another brand, but with the Berliner Verkehrsbetriebe (BVG). The result is the adidas EQT Support 93/Berlin. The pattern of the BVG seat covers - which should be very familiar to Berliners and tourists alike - served as a design element for the sneaker and creates perfect highlights for the black mesh upper and the white BOOST™ midsole. The key piece of the EQT is clearly the BVG annual ticket, which has been incorporated into the tongue - yes, you read that right: a BVG annual ticket, which is valid as a ticket in all BVG vehicles from January 16 to December 31, 2018, as soon as the EQT Support 93/Berlin is worn on the foot.

"Berlin has a special significance for us. The city and its people have strongly shaped our brand. With this project, we would like to thank the passionate EQT fans for their loyalty and passion. BVG loves Berlin and connects people with each other, which was the perfect starting point for this limited edition EQT 93/17," says Till Jagla, Senior Director at adidas Originals.

We couldn't think of a better way to implement a BVG concept, because after incredibly good marketing campaigns last year, this collaboration is a great highlight for the 90th anniversary. You can get the adidas EQT Support 93/Berlin, limited to 500 pairs, from January 16 at the adidas Originals flagship store and at Overkill for 180 euros. There's hardly a better way to travel by train!