Jägermeister streetwear collection #FIRSTDROP

I'm sure you've noticed over the last few months that I've been on the road a lot with and for Jägermeister.

The reason for this was the new Jägermeister streetwear collection called #FIRSTDROP, which we've been working on together for more than a year now.

I was brought on board by one of the two bosses of the agency LA Red because the guys were looking for a streetwear-savvy "consultant" who also had a little knowledge of the textile industry. Thanks to Dead Stuff and my blog, I was fortunately able to fulfill both criteria and am of course extremely proud to be an important part of this project.

In August, we -Masha, Anni, Aaron, Team Gramps, Ezcape and I - shot the lookbook for the campaign with none other than Pascal Kerouche. In Wolfenbüttel - at the Jägermeister headquarters! :) An insanely exhausting but cool day - especially for me!

In this post, I'd like to introduce you to the first six pieces from the #FIRSTDROP collection. You can also find the official press release as well as the release date and the prices of all items here.

If you have any questions about the parts, please feel free to get in touch. Otherwise, I am of course happy about any feedback - whether positive or negative. The Sneakers Mag also has more information on this.

Waist Bag

Hoodie 56

HERE IS THE OFFICIAL PRESS RELEASE FROM JÄGERMEISTER

Streetwear stands for non-conformity, authenticity and freedom. Values that are also anchored in the Jägermeister brand essence. The brand's design philosophy therefore served as a source of inspiration for the Jägermeister streetwear collection. The iconic design was translated into a contemporary look.

"Deconstructed fashion" is the streetwear style that also plays an essential role in the Jägermeister capsule collection. The aim was to break down existing items into their individual parts and then rearrange or combine them to create something completely new in the end. Jägermeister's strictly limited #firstdrop is also deconstructed. The visual identity has been rearranged and can be found on each of the 6 items.

The "56" hoodie features the description of the Jägermeister logo in text form on the front. The "Pattern" T-shirt, "Essential" waist bag and "Night Out" tracksuit are made unique by Jägermeister's own texture gradient. The "Inside Shot" T-shirt gives an insight into the heart of Jägermeister production with a large front print and the "56" hoodie also features a quote from the Jägermeister secret recipe. The "Iconic" socks feature a golden embroidery - a golden "J" derived from the Jägermeister lettering. Of course, there is also no way around the Jägermeister home town of Wolfenbüttel. This lettering can be found in various parts of the collection, from the embroidery to the neck tape.

Iconic Socks

Inside Shot Shirt

Tracksuit Night Out

Pattern Shirt

PRICES:

In terms of price, the collection will be very affordable in my eyes. The socks, for example, are priced at 14 euros, while the shirts are also absolutely fine at 39 euros. The most expensive items in the collection are the hoodie and the tracksuit. Both are between 79-89 euros.

The release of the #FIRSTDROP collection will take place next week. It starts on September 20 at 10:00!