Rassvet (PACCBET)

About Rassvet (PACCBET)

Rassvet (Paccbet) is more than just a skateboard clothing brand from Russia - it's a cultural movement launched in 2016 by Gosha Rubchinskiy and fellow pro skateboarder Tolia Titaev. This unique brand captures the essence of the new generation of Russian boys & girls by reinventing classic skatewear silhouettes, taking a fresh look at Russian youth culture.

The two founders of the brand & the meaning of the name "PACCBET"

Gosha Rubchinskiy and Tolia Titaev have created Rassvet (PACCBET), a brand that not only offers skatewear, but also represents a cultural movement and reflects the essence of the post-Soviet world.
"PACCBET" means sunrise or dawn in Russian - a name that symbolizes the beauty of stereotypical Russian culture. Our favorite Rassvet (PACCBET) pieces reflect this cultural depth and let you experience a part of Russian youth culture.

Rassvet (PACCBET) as a cultural expression

More than just ordinary clothing - Rassvet (PACCBET) is a cultural expression for the young generation in Russia. Our curated selection on this page highlights subtle Russian aesthetics and shows how the brand is bringing classic Skatewear products reinterpreted.

The Rassvet (PACCBET) range

Discover our selection of hoodies, shirts, tracksuits, skateboards and many more apparel pieces. Each product on this page has been carefully selected by us to represent the unique combination of Russian authenticity and international recognition. and if you're not satisfied, you can still check it out here.

Collaborations with brands such as Carhartt and Russell Athletic

Rassvet (Paccbet) has worked with major brands such as Carhartt and Russell Athletic in the past and has made an extremely well-known name for itself with major collabs in the fashion and streetwear sector. According to rumors, further projects with the "big players" in the industry are also planned for the future. To make sure you don't miss out on any information, it is advisable to check out our free app.

The international recognition of Gosha Rubchinskiy

Gosha Rubchinskiy, who has already worked for major & well-known brands such as Supreme and Pitti Uomo in Florence, has established himself as one of the leading designers for menswear in recent years. Produced under the umbrella of Commes des Garcons, his brand Rassvet (Paccbet) combines Russian authenticity with international recognition, making it hard to imagine the skateboard scene without it.

The development of Rassvet (PACCBET) as a skateboarding fashion brand

Since its foundation, Rassvet (PACCBET) has developed into a skateboarding fashion brand in its own right. Your favorites reflect the evolution of the brand, embodying optimism and youth for the next generation.

However, Rassvet (PACCBET) remains not just a fashion brand, but a cultural force that brings the beauty of Russian youth culture to the forefront. With a wide range of products ranging from hoodies and shirts to skateboards, the brand embodies a fusion of tradition and modernity. Discover the unique world of Rassvet (PACCBET) and immerse yourself in skatewear that represents not just clothing, but a cultural identity.