Puma

Puma and the celebrities

Like Kanye West and YEEZY for adidas, Rihanna and Fenty were for Puma. The brand from Herzogenaurach placed so much trust in the superstar that she became creative director and ambassador for her very own line and it proved to be a success. Fans of the singer have stood shoulder to shoulder for hours in front of stores to buy one of the Puma Fenty Creeper and possibly even resell it for a profit.

The first colorway of the Puma Thunder was similar. Puma managed to deliver a lifestyle sneaker under its own steam, which was not only sold out after a short time, but also created anticipation among sneakerheads and won them over with its shape and colorway.

Rap mogul Jay-Z has been Creative Director of Puma Basketball since last year and has since provided a breath of fresh air. Athletes such as Vince Carter, DeMarcus Cousins and Rudy Gay now wear the big cat on and off the court and have increased the visibility of the formstrip in the NBA enormously. The relevant silhouette of the Clyde Court, which was particularly well received in the USA and had one or two successful launches.

The Chinatown Market x Puma collection is also absolutely worth mentioning and was one of the biggest successes of the 2019 sneaker year.

Puma Classics - buy the latest Puma models

In addition to the new models mentioned above, Puma also has classics such as the Suede and the Clyde in its repertoire. These enjoy great popularity in their own niches. Breakdancers buy several dozen pairs of Puma Suede during their lifetime to perform acrobatic dance moves in them. The most classic colorway is probably the navy colorway with Formstrip in white. The Formstrip is the stripe that adorns the sides of Puma sneakers. It was first used on football boots in the 1950s to increase the stability of the foot.

Find out which styles Puma has released recently and in the future and where you can buy a pair from the brand in this overview of current Puma models.