ASAP Rocky becomes Creative Director for the Puma F1 Division

Puma and ASAP Rocky have officially announced their long-term creative partnership. ASAP Rocky is now Creative Director at Puma . The rapper loves motorsport and will serve as creative director for Formula 1. We can look forward to tailor-made collections designed by him. All information about the new creative partnership can be found here in the article.

FIRST SKEPTA AND NOW ASAP ROCKY AT PUMA

About a year ago it was announced that Skepta had been appointed Global Ambassador for Puma . At the Casablanca Runway Show during Paris Fashion Week, Skepta presented the new Puma Velophasis. The collaboration between Skepta and Puma, along with Big Smoke Corporation, is more than a traditional influencer role. Her goal is to give Puma's men's department a new direction. Skepta doesn't just strive to be a face for the brand or design his own sneaker, but rather to have a creative influence on all areas. In an interview with Hypebeast, he emphasized his responsibility for the technical and street-inspired side of Puma, aiming to bring the "London energy" from videos like "Shutdown" into the Puma brand. Now A$AP Rocky is responsible for Formula 1 as creative director. By the way, also alongside Rihanna, who has been working successfully with Puma for years.

PUMA AND FORMULA 1

At the beginning of this year, Puma announced its partnership with Formula 1. You will be the exclusive licensee and retailer at the track for all races. In the future, Puma would like to shed light on the influence of streetwear and fashion on the race track and transfer it to the collections. Who is better suited for this than ASAP Rocky? His knowledge, style and cultural expertise will bring a new perspective to both the growing F1 audience and all streetwear fans.

Rocky's influence will increase little by little. For the rest of the year, Rocky will initially control and influence the visual and video content for the brand. The first campaign, where he worked behind the scenes as both creative director and producer, explores American car culture and its influence on streetwear and fashion.

ANOTHER PUMA x F1 COLLECTION IS COMING THIS YEAR

A limited Puma x F1 collection with ASAP Rocky is coming later this year. The first apparel collection will preview a series of capsule collections in 2024. Next year the collections will be released to match the explosive F1 races, starting in Miami.

So it remains super exciting to see what awaits us in the next few months and what ASAP Rocky will achieve as Creative Director at Puma . We are sure that the collections will be in great demand. We will keep you up to date on all releases with ASAP Rocky and Puma. If you don't want to miss a release, you should download our Dead Stock app . There we provide you with the hottest news and releases from the sneaker and fashion world every day. We wish ASAP Rocky lots of success as Creative Director at PUMA!

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