How does adidas CONFIRMED actually work?

We are slowly but surely approaching the Christmas season. The fourth Advent is just around the corner and we write the month of December. That means: our favorite brands keep giving us presents. So does adidas . There are some wild releases coming up in December - exclusively at adidas CONFIRMED. Before you miss it, we want to explain how the app and its mechanisms actually work.

We all know it: someone on the internet is rocking a new adidas silhouette in advance and we are already trembling months in advance as to whether we will ever get the bot and, above all, where. We would cheekily claim that there is almost no one in the sneaker world who has not yet tried to get a model and failed miserably - at least on the direct route. Without the annoying costs of resell platforms.

DECEMBER GOES WILD
CONFIRMED AT ADIDAS

In order to make our favorite adidas releases easier for us, the in-house app "CONFIRMED" has been available since March of this year. Mobile applications are currently all the rage and even the privately run sneaker stores are slowly but surely starting to only play their most hyped releases over them. Unfortunately, that doesn't always guarantee a win either. Therefore, it is advisable to better understand the idea behind the apps in order to be able to increase your chances of winning.

Why are we explaining this to you now? adidas still has a lot planned for CONFIRMED for the rest of the year. December is supposed to be wild. The rumor mill is now cooking up more and more dishes. And we are sure: there will be one or the other big hit coming our way. adidas is always good for a surprise. So we should all keep a very close eye on the app.

THIS IS HOW YOU INCREASE YOUR CHANCES
CONFIRMED AT ADIDAS

So our appeal to you for December is very clear: download adidas CONFIRMED. For everyone who has been hesitant because they think you don't stand a chance anyway: We have summarized the most important points for your success. We also explain to you how the different release mechanisms work. Because if you understand them, you can better assess future releases. adidas is very transparent about this. You can read all the information about this in a detailed article here .

We all know hyped releases are frustrating. We've also gotten to the point where we didn't feel like it anymore because it never works out anyway. However, adidas and CONFIRMED ensure that the releases are always fairer and they are getting better and better at it. The programmers have thought of three mechanisms for this: the selection process , the waiting loop and the invitation . Each mechanism serves an appropriate purpose based on demand, availability and adidas release strategy. Above all, it is about relieving the app as much as possible. If that's not absolutely necessary, there are also the "First Come, First Served" releases. In addition, the mechanisms serve to keep scammers and bots away from the app. Rightly so. To maximize your chances at CONFIRMED, you should do or consider the following things:

• Enable notifications and allow location tracking
• Verify profile, always update - especially the payment data and address

If you have used CONFIRMED before, you may have come across the release mechanisms. We summarize all three of you again briefly, for the very detailed explanation, just click on the name and read the full article in the app.

The selection process - the classic for the comfortable

The raffle is the classic form of releases. Which allows adidas to manage demand for a specific product and ensure stock can be distributed fairly. In short: Every member can register for the raffle and adidas draws who wins from this group. adidas pulls apart the rush for a single release. The selection of the winners is random. However, all points listed above, such as payment details, etc., will be checked during the draw. Therefore you have to make sure that everything is always filled out correctly.

The waiting loop - the adrenaline rush for early risers

The queue works like any other queue in real life - you have to queue to get in. As opposed to "First Come First Serve", the queue allows adidas to manage active demand in a specific way, allowing us to run smoothly. Sometimes the queue is announced and sometimes it comes via shock drop. Therefore, set a release reminder in the app! You have to get in line as soon as possible, then you have the first chance to buy the shoe, logically. adidas then checks whether you are a real person using your personal data. Otherwise, timing is everything. The faster the better.

The invitation - the exclusive access for the super fans

Exclusive access to a drop at CONFIRMED is only visible to selected members and many cannot see the shoe at all. The chances of winning are very high here. The invites come for new (limited) drops, friends and family releases, re-releases. The exclusive access is of course only visible for a short time, so here too: set push notifications! If you get access, you can easily select your size and buy the shoe - our favorite variant. But also the hardest, because here you have to prove yourself first. Here it is advisable to use the app very often to increase your chances of being invited.

So folks, if you don't want to miss any adidas releases in December, be sure to download adidas CONFIRMED , check the Coming Soon page, favorite your favorite shoes and keep your dates up to date. We have the app too and we love it. Of course you can also find all information about the drops in our release calendar , but you have to buy the shoes yourself in the app. We can't take everything from you. We wish you success!

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