Nike Blazer

Basketball pioneer and all-time classic: The Nike Blazer

The minimalist and clean design paired with the huge logo on the side make the Blazer a timeless design that perfectly captures the current vintage trend. Collabos such as with Supreme make the sneaker an absolute must-have.

Find out more about the history behind the Nike Blazer and information on popular silhouettes such as the Nike Blazer Mid 77 on this page.

Nike goes basketball

When the Swoosh dropped its very first basketball shoe on the market in the early seventies, it was a real milestone for Bill Bowerman and Phil Knight, the founders of the company. Up to this point, the company was known as Blue Ribbon Sports for importing Japanese sports shoes, but wanted to take off with a new logo and its own production. Long before Michael Jordan, the company was already looking for a star to market the Nike Blazer and found one in none other than basketball legend George "The Iceman" Gervin. He switched from adidas to Nike and later even got his own blazer with his Iceman lettering.

The strikingly large Swoosh on the side panel quickly made the shoe famous and everyone wanted to wear it - the starting signal for the lifestyle sector.

The path towards lifestyle

With the development of performance-enhancing technologies such as the Air Unit, the Blazer could no longer keep up and was replaced by other models from the basketball sector. However, this was by no means the end of its career, as another target group had developed a taste for the simple shoe: skaters. The reason for the hype among skateboarders to this day is firstly the durable leather upper and secondly the vulcanized rubber sole. It ensures perfect grip on the road and the board's griptape as well as a comfortable hold. Over the years, different versions of the Nike Blazer Low and Mid followed, as well as hyped models such as the Nike Blazer Mid 77 Vintage.

Popular versions of the Blazer

As the silhouette became increasingly popular for street style, more and more versions with different colors and materials were added. And of course, the blazer has also launched successful collabs - such as those with Supreme or Slam Jam. We'll tell you which versions are the most popular here.

Nike Blazer Mid 77

In this model, the Swoosh has managed to emphasize the vintage style with modern elements in such a way that it fits right into the current trend. The basketball classic is always clearly recognizable and is refreshed with a few modern accents. Different types of leather ensure a high level of comfort on the one hand, and on the other, the kick can withstand a lot. The thin sole ensures flexible movement and good grip. A real highlight: at Nike, you can design your very own Mid 77 with the by-you program!

Nike Blazer Mid 77 Vintage

The most hyped colorway of the model: the Nike Blazer Mid 77 Vntg. With a white leather upper, gray suede elements and the classic Swoosh in black, the Vintage has a clean design and is a true homage to the original. This makes them not only highly coveted right now, but also a timeless classic.

Nike Blazer Platform

The highlight of this model is, of course, the herringbone-look sole platform. The sole ensures good support and optimal comfort at the same time - thanks to modern cushioning technology. The silhouette is available in white or with a classic black Swoosh, which makes the shoe an elegant all-rounder despite the raised sole. This Nike Blazer can be combined not only with sportswear, but also with office wear.

The Nike Blazer: rightly a classic

Like the Air Force 1, the fit of this model is true to size, regardless of whether you opt for a Nike Blazer Low or Mid. But of course, the sneaker hasn't been at the top of the popularity scale for decades because of its fit - it definitely has more to offer!

What makes this shoe an all-time favorite is its classic and timeless design, the base of which has hardly changed over the decades. New color combinations and materials have picked up on current trends and made them accessible to other target groups, but the silhouette has always remained true to itself. And that's exactly what makes a classic: it simply always fits.